The Younger Generation is Increasingly Interested in Buying a House Instead of Renting, This Developer Offers Attractive Products

Liputan6.com, Jakarta The 123 Property Recap 2024: The Youth Moves report from Rumah123 shows a significant change in the younger generation's interest in property. If previously they tended to prefer to rent housing, now more and more people are starting to consider the importance of owning a home.

The report also noted that 75% of property seekers on Rumah123 came from the younger generation. Rumah123 divides the younger generation segment into three age groups, namely 18-24 years, 25-34 years, and 35-44 years. Meanwhile, house seekers from the older age group, namely 45-54 years, are in a separate group.

Marisa Jaya, Head of Research at Rumah123, explained that Rumah123 noted an interesting phenomenon related to preferences for searching for landed houses based on age. For landed houses, both the younger and older generations tend to prefer buying houses – both new and used – rather than renting.

"In general, landed houses priced at IDR 1 billion - IDR 3 billion are the favorite among all age groups, followed by houses priced at IDR 400 million - IDR 1 billion," he explained.

Rumah123 also notes that Indonesia's young generation in 2025 has great potential and will continue to grow, especially as prospective first home buyers who are trying to make their dream home a reality.

Welcoming this great potential, PT Lippo Karawaci Tbk (LPKR), the leading real estate and health service platform in Indonesia, continues to accelerate sales of a number of superior projects in the Lippo Village to Park Serpong areas.

John Riady, Group CEO of Lippo, revealed that in the third quarter of 2024, LPKR managed to record pre-sales of IDR 4.25 trillion, which reached 79% of this year's target.

"This achievement was driven by continued sales of affordable landed home products from previous launches, such as Cendana Homes, XYZ Livin, and Waterfront Uptown, as well as the new launch of the Zen series in Park Serpong and (22/1/2025).

Pre-sales of IDR 4.25 trillion also showed an increase of 26% compared to the previous year, reflecting market demand.

Specifically for pre-sales in the Lippo Karawaci area, which includes several flagship projects in the Lippo Village area to Park Serpong, it was recorded at IDR 3.19 trillion in the January-September 2024 period.


https://www.liputan6.com/bisnis/read/5891718/generasi-muda-makin-tertarik-beli-rumah-dibanding-sewa-pengembang-ini-tawarkan-produk-menarik